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  According to the CCDU guidelines, CCD unit will be preferably located in an autonomous training institution in the State institutionalizing IEC and HRD planning and implementation in which State will play its role in state specific strategy building, development of modules for different target groups at district and state level, implementation of state communication plan using state level media such as radio, newspaper and television, identifying key resource center for districts for training and IEC activities in water and sanitation sector, and monitoring these programmes. In addition, it will also document successful initiatives within the state, other states and agencies and dissemination of the same for use by the field functionaries. The cost norms and the key areas on which the training can be organized have been detailed out in the guidelines.

The Salient features of CCDU are:
  • Each state to have CCDU and may be located in an institution selected by SWSM
  • The identified institute should preferably be an autonomous institute with flexibility in its day to day functioning.
  • A network of resource centres to be developed- Regional resource centers and State resource centers
  • CCDU to support reform initiatives-Swajaldhara & TSC
  • Support to States for- Manpower and State specific HRD & IEC activities
  • 100% funding for first three years and 75:25 sharing pattern between centre and state thereafter.
  • Proposal for financial assistance to be prepared and sent to GOI
  • Proposal should be common for Water & Sanitation sector. Even if two departments are handling the same convergence at state level should take place.
In addition, for TSC project districts, communication plan for national and district level prepared by Ogilvy & Mathur to promote safe water, hygiene and sanitation. District project implementing agency and CCDU may take help of this document in formulating their communication strategy and modules. Institutional Structure of CCDU


To help CCDUs, provision of involving Key Resource Centres with funding support (75:25 ratio) has been made website at regional and state level for providing technical guidance to the States in establishing and proper functioning of the proposed Communication and Capacity Development Unit (CCDU), expanding technical guidance for implementation of reform initiatives in different districts allocated to them; and organizing orientation workshops, meetings, trainings for main stake holders at the State level. The guidelines of the Key Resource Centres have been developed is available on our web site. Key Resource Centres will be identified by the Department of Drinking Water Supply based on the track record and involvement of such Institutions in the sector and contribution to the reform initiatives. Recommendation of the State Governments in selecting the Resource Centres will also be obtained.Over all, CCDU is an institutional arrangement to provide guidance, technical support, encouragement and facilitation as a catalyst in the Water Supply and Sanitation Sector.